THE ROLE OF SOCIAL INFRASTRUCTURE IN AGRICULTURAL TOURISM

Abstract

 This publication substantiates the hypothesis that agricultural tourism and the social infrastructure of rural areas have a mutual influence on each other, forming a synergistic socio-economic effect. The social infrastructure of the village is considered as part of the system of ensuring a high quality of life and an indicator of the level of development of the management of the labor and social spheres of the rural economy. Agrotourism is regarded as the most important driver of the development of rural regions of a country such as the Republic of Kazakhstan, which for many years was considered agro-industrial. Both spheres are closely connected, as shown by statistical analysis. In order for the development of tourism and the social sphere in rural areas of Kazakhstan to be sustainably effective and have positive dynamics, according to the authors, an optimal management mechanism is needed, the scheme of which was proposed in the study.