FORMATION OF A CULTURE OF MANAGERIAL COMMUNICATION AMONG UNIVERSITY STUDENTS THROUGH THE WORKS OF ABAI KUNANBAYEV

Abstract

This article explores the pedagogical potential of Abai Kunanbayev’s works in shaping the culture of managerial communication among students within the modern higher education system. The study is conceptually aligned with the principles of national unity and spiritual renewal outlined in the Address of the President of the Republic of Kazakhstan Kassym-Jomart Tokayev «A Just State. A United Nation. A Prosperous Society» (2022), as well as with the «Perfect man» concept presented in his article «Abai and the Twenty-First Century Kazakhstan» (2020).

The article provides a comparative analysis of the managerial, moral, and ethical ideas reflected in Abai’s Book of Words and poetry in relation to the value orientations of contemporary educational management. The poet’s principle «Be a human!», along with the ideas of diligence, justice, and responsibility, are regarded as key psychological and pedagogical mechanisms aimed at fostering students’ personal development and enhancing their professional communication culture.

The proposed research consists of diagnostic, experimental, and final stages. It examines the impact of extracurricular activities based on Abai’s works on the development of students’ managerial culture. The methodological framework integrates comparative-analytical, historical-philosophical, and pedagogical modeling approaches.

The paper theoretically substantiates the role of Abai’s «Perfect man» concept and the spiritual and moral principles expressed in his Book of Words in developing students’ emotional intelligence and communicative competence.

The main objective of the study is to examine Abai’s philosophical views on the individual and society, labor and justice, as a content-value foundation for cultivating managerial communication culture among university students.