THE ROLE OF THE PRIVATE SECTOR IN THE IMPLEMENTATION OF THECONCEPT OF GREEN ECONOMY IN KAZAKHSTAN

Abstract

The article examines the importance and influence of the private sector on the implementation of the green economy concept in Kazakhstan. Key areas of business participation are analyzed, such as the introduction of renewable energy sources, the development of waste recycling technologies, increased energy efficiency and the use of innovative business models. Particular attention is paid to existing barriers, including the lack of financial instruments, low awareness of entrepreneurs about the possibilities of state support and difficulties in attracting investment. Successful cases of interaction between the private sector and the state, as well as international experience that can be adapted to Kazakhstan's conditions, are presented. Based on the analysis, recommendations are offered to create a favorable environment for business involvement in environmental projects, including the development of green finance, simplification of public-private partnership procedures, the introduction of ESG principles and increasing the level of digitalization. The study emphasizes the need for an integrated approach to unlock the potential of the private sector and accelerate Kazakhstan's transition to a sustainable development model.