DEVELOPMENT OF INNOVATIONS IN THE SPHERE OF SIGHTSEEING TOURISM

Abstract

The purpose of the article is to consider the theoretical foundations of excursion tourism and its innovations, the regulation of excursion and tourist activities in Kazakhstan by regulatory legal acts and the analysis of the foreign and domestic state of introducing innovations in excursion tourism. Tourism and excursions are closely related concepts. Excursions define the idealism and knowledge of any trip. The modern tourist market, as one of the main tourist products, requires new methods and approaches to organizing excursions. The provision of quality tourist services is impossible without quality excursion services. In the field of excursion tourism, it is possible to create a high-quality domestic product in a short time that will satisfy the needs of different categories of consumers and has certain properties. Innovation in any industry, including tourism, is qualitatively different from  novelty. Innovative changes in tourism create the internal energy of effective growth. These changes upset the balance, but create the foundations for further development, the transition of the system to a new quality. Therefore, it is the professional introduction of innovations into life that is the development of a particular industry. Modern social development experts argue that none of the problems that business faces today is more important and complex than the problem of innovation. The methodological basis of the study is an integrated approach and dialectical principles, which made it possible to identify the essential characteristics of the studied processes of excursion tourism, the introduction of innovations in excursion activities, highlight their inherent contradictions and determine their development trends.