INTEGRATING «GREEN» INFORMATION TECHNOLOGIES INTO MODERN BANKING

Abstract

This study examines the key aspects of integrating «green» information technology into modern banking operations, exploring how this can drive the joint development of digitalisation and environmental sustainability within the financial sector. It reveals the conceptual foundations of Green IT, which involves designing, producing, using and disposing of information and computing systems in a way that minimises negative environmental impact. The research's scientific novelty lies in its comprehensive analysis of the role of «green» information technologies in the ESG transformation of the banking sector, where environmental criteria are integrated into financial institutions' IT infrastructure and business processes. The author convincingly demonstrates a paradigm shift from traditional digitalisation to sustainable technological transformation, where the implementation of digital solutions is accompanied by measures to improve energy efficiency and reduce the carbon footprint. This work's methodological value lies in its systematic identification of key areas for implementing «green» IT solutions, such as paperless technologies, cloud infrastructures, energy-efficient data centres, digital document management systems and remote service technologies. The study identifies the mechanisms by which digital and environmental innovations reinforce each other to create a synergistic effect of environmental and economic efficiency. The practical significance of the study is confirmed by a detailed analysis of successful case studies from leading Russian banks. It highlights the two-way impact of «green» IT on the banking sector: digital technologies reduce material and energy consumption, making banks more environmentally friendly, while a focus on environmental goals stimulates the adoption of cutting-edge digital solutions. The author justifies the development of a more sustainable and efficient banking model.